Wednesday, April 26, 2017

6 Keys to a Successful STARTegy

The difference between a dream and a vision is action. Dreams fail to materialize simply because of the inability to act, or more specifically the inability to start.  Too many great ideas ended with a dream. 

So how do We turn Dreams into Reality?

So many strategies never materialize or they fall well short of the grandeur in its descriptive language.  Action in a strategy begins when the first step or STARTegy takes place.  Simply put, a STARTegy is the beginning movement or the actual implementation of your strategy. Sure planning is great, but plans are worthless until you implement them. This decision to start a strategy is often stalled by indecision about rollout, disagreements about first steps, lack of clarity in roles, or simply by making the strategy so complex that it collapses under  the weight of its utter confusion.  Any and all of these reasons paralyzes others so that action can never begin. 


6 Keys to a Successful STARTegy

  1. The simpler the strategy, the easier the STARTegy.
  2. Selling the WHY is more important than telling the WHAT.
  3. Mistakes are expected in order for the STARTegy to work.
  4. STARTegies can't survive without questions, input and feedback.
  5. Teamwork enhances the STARTegy.
  6. Reflection throughout the strategy is critical to success.


Strategies rise and fall with leadership.  The best leaders know that a successful strategy begins with a successful STARTegy.  With STARTegy, confidence in the organization grows.  Individual efficacy improves, and the overall culture excels.  The best organizations don't succeed by planning.  They excel by doing, and they start with STARTegy.


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